Make
Visual automation platform with powerful branching logic for complex workflows
What is Make?
Make (formerly Integromat) is a visual automation platform that enables users to design, build, and automate workflows using a distinctive canvas-based interface. With 1,800+ app integrations and support for complex branching, iteration, and error handling, Make occupies a sweet spot between the simplicity of Zapier and the flexibility of code-based solutions.
The platform's visual editor uses a unique bubble-and-connection design where each node represents a module (trigger, action, transformer, or aggregator). Users can build scenarios with routers for conditional branching, iterators for processing arrays, and aggregators for combining data — capabilities that make Make particularly strong for data transformation and multi-path workflows.
Make supports HTTP/SOAP modules for connecting to any API, JSON/XML parsing, text manipulation functions, and custom data stores for persisting state between executions. Its execution model processes operations in sequence with detailed execution logs showing data flowing through each module.
AI features include an AI assistant for building scenarios from natural language descriptions and AI-powered modules that integrate with OpenAI and other LLM providers. The platform offers team workspaces, scenario versioning, execution scheduling (with cron-like precision), and real-time webhook triggers.
Make's pricing is operations-based rather than task-based, which often works out more economical than Zapier for high-volume multi-step workflows.
Key Features
Pros & Cons
Pros
- ✓ More powerful branching and iteration logic than Zapier at lower cost
- ✓ Visual execution logs make debugging transparent and intuitive
- ✓ Operations-based pricing is more economical for multi-step workflows
- ✓ HTTP module allows connecting virtually any API without native integration
Cons
- ✗ Visual interface can become cluttered with very complex scenarios
- ✗ Smaller integration library than Zapier (1,800 vs 7,000+)
- ✗ Learning curve for advanced features like iterators and aggregators
Pricing
Free plan with 1,000 operations/month; paid plans from $9/mo with higher limits and features
Free
$0
- ✓1,000 operations/month
- ✓2 active scenarios
- ✓15-min interval
- ✓100 MB data transfer
Core
$9/mo
- ✓10,000 operations/month
- ✓Unlimited scenarios
- ✓5-min interval
- ✓Unlimited active scenarios
Pro
$16/mo
- ✓10,000 operations/month
- ✓1-min interval
- ✓Custom variables
- ✓Priority execution
Teams
$29/mo
- ✓10,000 operations/month
- ✓Team roles
- ✓Shared connections
- ✓High-priority execution
Enterprise
Custom
- ✓Custom operations
- ✓SSO/SAML
- ✓Dedicated infrastructure
- ✓SLA
- ✓Account manager
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Who is Make for?
Complex data transformation pipelines between multiple SaaS apps
E-commerce order processing with conditional routing and fulfillment
Marketing automation with multi-path lead scoring and nurturing
API orchestration connecting internal systems with external services
Automated reporting by aggregating data from multiple sources
User Reviews
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Frequently Asked Questions
Is Make free?
Make offers a free tier with limited features. Free plan with 1,000 operations/month; paid plans from $9/mo with higher limits and features Paid plans unlock additional capabilities.
What are Make's key features?
Make's standout features include Visual canvas-based scenario builder with 1,800+ app integrations, Routers, iterators, and aggregators for complex branching logic, HTTP/SOAP modules for connecting any REST or SOAP API, Built-in data stores for persistent state between executions. It offers 8 features in total designed for complex data transformation pipelines between multiple saas apps.
Can I pay for Make with cryptocurrency?
Make does not currently accept cryptocurrency directly. However, you can use the Coda One Card to pay for Make with USDT, USDC, or other crypto through a virtual Visa card.
What are the best alternatives to Make?
Popular alternatives to Make include Coze, Dify, LangChain. Each offers different strengths in pricing, features, and specialization.
Does Make have an API?
Yes, Make offers an API. The API uses a usage-based pricing model.
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