Frase

Frase is an SEO content platform that combines SERP research, content brief generation, AI writing, and content optimization into a single streamlined workflow. It is designed for SEO-focused content teams who need to go from keyword to published article efficiently. The workflow starts with SERP analysis — Frase scrapes and analyzes the top-ranking pages for any target query, extracting key topics, questions, headings, and statistics. From this data, it auto-generates detailed content briefs complete with recommended word counts, target topics to cover, and suggested headings. The AI writer then drafts content guided by these SEO insights, producing text that is inherently optimized for search. The content editor provides a real-time optimization score, showing how well your content covers relevant topics compared to top-ranking competitors. Frase also surfaces People Also Ask questions and related queries, helping writers address the full breadth of user intent. The document management system lets teams organize briefs and articles by project, and the Google Search Console integration pulls in performance data for existing content, identifying pages that need updates. At $15/month for the Solo plan, Frase offers exceptional value for individual content creators, while the Team plan at $115/month adds collaboration features and higher usage limits.