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Apollo.io

Sales intelligence platform with 275M+ contacts and AI-powered outreach

Freemium 📈 Marketing & Sales Launched January 2015 API Available Updated March 2026

What is Apollo.io?

Apollo.io is a comprehensive sales intelligence and engagement platform that combines one of the largest B2B contact databases with built-in outreach automation. With over 275 million verified contacts and 73 million companies, Apollo provides sales teams with accurate email addresses, phone numbers, and firmographic data for targeted prospecting without needing separate data vendors.

The platform's AI capabilities include an AI Email Writer that generates personalized cold emails based on prospect data, company context, and proven templates. AI-powered lead scoring automatically prioritizes prospects based on fit and intent signals. The Sequences feature enables multi-step outreach campaigns across email, phone, and LinkedIn with AI-optimized send times and A/B testing. Apollo also provides Conversation Intelligence that records and analyzes sales calls with AI-generated summaries, action items, and coaching insights.

Apollo's built-in CRM eliminates the need for a separate CRM tool for many teams, with deal tracking, pipeline management, and activity logging. The Enrichment API can enhance existing CRM data with Apollo's contact and company intelligence. Advanced filters allow prospecting by over 65 attributes including job title, company size, technology stack, funding stage, and buyer intent signals. The platform integrates with Salesforce, HubSpot, Outreach, and other major sales tools.

Key Features

1 B2B contact database with 275M+ verified contacts
2 AI Email Writer for personalized cold outreach
3 Multi-step sequences across email, phone, and LinkedIn
4 AI-powered lead scoring with fit and intent signals
5 Conversation Intelligence with call recording and AI summaries
6 Built-in lightweight CRM with deal tracking
7 Chrome extension for LinkedIn prospecting
8 Data enrichment API for existing CRM enhancement

Pros & Cons

Pros

  • Massive contact database with generous free tier
  • All-in-one platform combining data, outreach, and CRM
  • Highly competitive pricing versus separate point solutions
  • Accurate email verification reduces bounce rates

Cons

  • Data accuracy varies by region (strongest in North America)
  • Free tier email credits are limited at 600/year
  • CRM capabilities are basic compared to dedicated CRM platforms

Pricing

Free tier with 600 email credits/year; Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo

Free

$0

  • 600 email credits/year
  • Basic sequence automation
  • LinkedIn extension
  • Limited filters
  • Gmail/Outlook integration

Basic

$49/user/mo

  • Unlimited email credits
  • Job change alerts
  • AI Email Writer
  • Advanced filters
  • Intent data

Professional

$79/user/mo

  • Everything in Basic
  • Dialer with call recording
  • Conversation Intelligence
  • A/B testing
  • Advanced reports

Organization

$119/user/mo

  • Everything in Professional
  • Data enrichment API
  • Advanced security (SSO)
  • Custom roles
  • Login audit
Get Started

Pay with crypto using your Coda One Card

Who is Apollo.io for?

1

B2B prospecting with targeted contact and company discovery

2

AI-personalized cold email campaigns at scale

3

Sales call analysis and coaching with conversation intelligence

4

CRM data enrichment with verified contact information

5

Multi-channel outreach sequences combining email, calls, and LinkedIn

User Reviews

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Frequently Asked Questions

Is Apollo.io free?

Apollo.io offers a free tier with limited features. Free tier with 600 email credits/year; Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo Paid plans unlock additional capabilities.

What are Apollo.io's key features?

Apollo.io's standout features include B2B contact database with 275M+ verified contacts, AI Email Writer for personalized cold outreach, Multi-step sequences across email, phone, and LinkedIn, AI-powered lead scoring with fit and intent signals. It offers 8 features in total designed for b2b prospecting with targeted contact and company discovery.

Can I pay for Apollo.io with cryptocurrency?

Apollo.io does not currently accept cryptocurrency directly. However, you can use the Coda One Card to pay for Apollo.io with USDT, USDC, or other crypto through a virtual Visa card.

What are the best alternatives to Apollo.io?

Popular alternatives to Apollo.io include ActiveCampaign, AdCreative.ai, Ahrefs. Each offers different strengths in pricing, features, and specialization.

Does Apollo.io have an API?

Yes, Apollo.io offers an API. The API uses a usage-based pricing model.

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